iPad Sales on the Decline

According to IDC’s new forecast, the market for tablets has had a huge decline worldwide during 2014, as iPad shipments are constantly decreasing.

The analysis company predicted this Tuesday that tablet sales would only increase 7.2% this year to approximately 235.5 million units, in comparison to last year’s increase of 52.5 percent.

The main cause for this sudden drop is a decreasing iPad demand. In fact, this year is supposed to mark the first complete year of decrease in shipments for iPads.

The iPad market decrease is not that surprising since tablets’ life cycle continues to be lengthened by users because of various factors IDC said.

When tablets were first released, their life cycles were supposed to be like those of phones, that meant they were replaced after 2 or 3 years of use said IDC’s program director for worldwide device trackers.

He also said that what is happening now is many tablet customers are keeping their devices up to 3 years and even some are using them for 4 or more years.

The two major causes for life cycles in tablets increasing is the software that is available for older tablets allowing upgrades not required, especially in iOS, and the increasing amount of smartphones  being used for every day computing tasks.

IDC stated that although hardware manufacturers also have made advances in 2-in-1 products, the products are still based around Windows 8, which customers still hesitate, for which it makes it harder for those products to become popular.

Shipments for these mobile products are only estimated to reach 8.7 million units in 2014, which is only a miniscule 4% of the entire tablet market.

Some unknowns that could have a significant impact in overall tablet shipments might include: what Google decides to do with their Chrome OS and Android, how consumers will react to the new Windows 10 and rumors of Apples’s product expansion.

However, no matter what these unknowns are it is expected that consumers will maintain their tablets for longer amounts of time than they will their smartphones.

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